Built for businesses that want to know exactly what is wrong with their social media and what to do about it. Perfect for do-it-yourself teams that need a clear plan.
Full profile review plus a written content strategy report — know exactly what to fix Know exactly what to fix and how to fix it. A professional audit and written strategy that turns your social media around. We help small and medium-sized businesses throughout your area show up where buyers are already searching.
The Social Media Audit and Strategy package provides a full review of up to 3 existing social profiles. We analyze profile optimization, content gaps, and audience targeting. A competitor benchmark review shows where you stand in your industry. The written content strategy report includes a 7-day plan and platform specific best practices. Delivered within 5 business days. This package is for businesses that want to fix their social media themselves but need expert guidance.
8 deliverables in this package
Every feature is built to deliver a clear, measurable return for your business. See all Social Media Management options in our services catalog.
We review every element of your profiles: bio, profile picture, content, posting frequency, engagement, and hashtags. You get a detailed scorecard showing what works and what needs fixing.
We provide specific recommendations for your bio, profile picture, highlights, and link placement. These are quick wins that improve your profile immediately.
We compare your social performance to 2 to 3 competitors. You see where you are ahead and where you are falling behind. This competitive context helps you set realistic goals.
You get a specific plan for the next 7 days of posts, including topics, formats, and timing. This is not generic advice. It is a plan tailored to your audience, industry, and goals.
Also explore our full digital services catalog and related offerings to find the right fit for your goals.
Apex Digital Marketing · Social Media Management
Structured 30-day content calendars, promotional campaign arcs, and evergreen content libraries that keep your social channels active without the daily scramble.
We build a structured 30-day content calendar for your social channels — mapping post topics, formats, captions, and publishing times so every week has a clear plan and nothing falls through the cracks.
A rolling 30-day calendar is the industry standard. It gives you enough structure to maintain consistency without locking you into irrelevant content when something timely comes up. We plan the framework and leave room for real-time moments.
We design multi-week social campaigns around your seasonal promotions, launches, and key business events — with a content arc that builds anticipation, drives urgency, and recaps results for ongoing audience momentum.
A well-structured campaign typically runs 3 to 6 posts over 1 to 2 weeks: a teaser, an announcement, 1 to 2 value-driving educational posts, a reminder with urgency, and a close. We map the arc to your specific promotion goals.
We help you build a library of timeless content — FAQs, how-to posts, customer stories, and brand values pieces — that can be reshared and repurposed throughout the year without going stale.
Evergreen content can safely be reshared every 60 to 90 days with minor updates. Your newest followers have never seen it, and returning followers rarely remember. A strong evergreen library reduces the pressure to create constantly.
We analyze your account analytics to identify the specific days and times when your unique audience is most active and most likely to engage — then schedule content accordingly for maximum organic reach.
No — it varies by platform, industry, and your specific audience. We pull data from your own account analytics to identify when your followers are actually online rather than applying generic "post at 10 AM Tuesday" advice.
We map your content calendar to relevant holidays, awareness months, and trending topics in your industry — so your brand participates in cultural moments that resonate with your audience without feeling forced.
Only when there is a genuine connection. Forced tie-ins feel inauthentic and often backfire. We identify the holidays and trends that actually align with your brand and skip the ones that do not — your audience will respect the selectivity.
We build your content strategy around 4 to 5 content pillars — recurring themes that consistently deliver value to your audience — creating a sustainable system that never leaves your team staring at a blank page.
Content pillars are the recurring categories your brand posts about — for example: tips, behind-the-scenes, customer stories, promotions, and education. They create predictability for both your team and your audience, making content creation far easier.
Honest answers to the questions we hear most often.
We audit any 3 platforms of your choice, typically Facebook, Instagram, LinkedIn, Twitter, or TikTok. You choose the platforms that matter most to your business.
Apex Digital Marketing · Research & Product Development
AI integration, feasibility audits, and ethical design frameworks that launch your innovations responsibly and measurably.
We specialize in integrating advanced AI agents and chatbots into your existing products. Our research-led approach ensures these tools enhance the user experience and drive decisions, providing a modern, automated solution for complex workflows.
Simple chatbot or recommendation integrations can go live in 4–8 weeks. More complex AI agent systems with custom business logic and API integrations typically require 8–16 weeks — we scope these precisely after a technical feasibility review.
Don't waste resources on unproven concepts. We provide rigorous technical audits for your research and product development projects, assessing scalability and security before you scale, ensuring every investment is backed by data and expert analysis.
We evaluate architectural complexity, third-party API dependencies, infrastructure cost at scale, security requirements, and regulatory constraints — producing a plain-language report that helps you make an informed go/no-go decision.
We research how users talk about your specific innovations. By identifying niche, long-tail queries, we ensure your new launch is discoverable by the right audience at the moment they are searching for a solution — critical for small business launches.
We analyze adjacent market categories, problem-phrasing queries, and competitor product search volumes to estimate demand and identify the language your future customers are already using — before you finalize your product terminology.
We use scrollytelling to bring new products to life. Our research shows that immersive storytelling via scrolling transitions captivates users, encouraging them to explore your unique features layer by layer on your landing page.
Scroll-triggered interactive experiences regularly produce 2–3x higher time-on-page compared to standard landing pages. More time on page correlates directly with better comprehension of your value proposition and higher conversion intent.
We prove that your product development efforts are paying off. We track total conversions and organic revenue tied to new feature launches, providing the proof necessary for renewals and ongoing investment in technical innovation.
We use feature-specific tracking tags, cohort comparisons between users who accessed a new feature and those who didn't, and A/B rollout data to isolate the revenue impact of each individual feature release.
We focus on responsible innovation. We implement ethical AI standards that prioritize transparency and user privacy, ensuring your brand remains trusted as it adopts new, high-dimensional search technologies that matter to today's small business customers.
We implement explainability requirements, bias testing protocols, data minimization principles, and opt-out mechanisms — ensuring your AI systems can be audited, corrected, and trusted by the users who interact with them.
Let's connect! And start building today! We offer a free consultation and digital SEO marketing strategy session to help you and your business get started. Want the best of the best? Give us a call, send us a message or email us today! Apex Digital Marketing offers a guaranteed rate of return on our services for your business.
Follow Apex Digital Marketing