Built for small businesses, local service providers, and new websites that need to establish search visibility and start ranking for relevant keywords.
Enhanced SEO foundation for better visibility Start your SEO journey with the fundamentals that actually matter. No fluff, no shortcuts, just the building blocks of real search visibility. We help small and medium-sized businesses throughout your area show up where buyers are already searching.
The SEO Starter Package gives you the essential building blocks of search visibility. We set up advanced meta tags, structured keyword content, Google Business Profile optimization, and local SEO fundamentals. This includes NAP consistency across directories, citation building, and basic link outreach. You also get Google Analytics and Search Console setup, XML sitemap creation, and robots.txt optimization. The Starter Package is designed for businesses that are serious about being found but are just beginning their SEO journey.
15 deliverables in this package
Every feature is built to deliver a clear, measurable return for your business. See all Search Engine Optimization options in our services catalog.
We set up Open Graph, Twitter Cards, and rich snippet markup so your listings look professional in search results. This increases click through rates and makes your brand stand out on Google.
Your Google Business Profile is often the first thing customers see. We optimize it with proper categories, descriptions, photos, and service listings so you appear in the local 3 pack.
We list your business in the top 20 local directories and ensure your name, address, and phone number are consistent everywhere. This builds trust with Google and improves local rankings.
You get full visibility into how your site performs in search. Track impressions, clicks, rankings, and technical issues from day one. Data driven decisions start with proper tracking.
Also explore our full digital services catalog and related offerings to find the right fit for your goals.
Apex Digital Marketing · Internet Marketing Service
Apex Digital Marketing delivers internet marketing through a six-phase process built on technical rigor, authoritative content, and transparent reporting — so you know exactly what we are doing and why.
We start every SEO engagement by crawling your site the way Google does — identifying indexing barriers, crawl budget waste, and Core Web Vitals failures before we invest a single hour in content or links. A clean technical foundation multiplies every other effort.
We complete a full technical audit in the first seven days of every engagement. You receive a prioritized issues report ranked by revenue impact within the first week — so we are already fixing the highest-leverage problems before month one ends.
We map out the complete content ecosystem needed to establish your site as the definitive authority in your niche. We identify content clusters, supporting pages, and internal link structures before writing a word — giving our content execution a clear destination.
We cross-reference search volume, competitive difficulty, and your revenue model to identify the topics where ranking gains will translate directly into leads or sales. We prioritize commercial intent clusters first, then support them with informational depth.
We produce content against the topical authority blueprint using a consistent brief-to-publish workflow — keyword research, outline approval, human writing, expert review, and on-page optimization — so every piece of content is built to rank and built to convert.
We handle the full production workflow — research, writing, optimization, and formatting. We share briefs and drafts for your approval before publication and incorporate your subject matter expertise via interviews when your content requires first-hand authority.
We earn backlinks from relevant, editorially controlled publications through digital PR, resource link building, and strategic guest content. We never buy links or use manipulative networks — we build the kind of authority that survives algorithm updates.
We focus exclusively on editorially earned links from relevant, high-authority domains. Every link placement involves real content, real editorial standards, and a real topical connection — the types of links that consistently survive algorithm updates.
We deliver monthly reports that translate SEO data into business language — organic lead volume, estimated organic revenue, keyword movement, and a forward-looking action plan for the next 30 days. You always know what happened, why, and what is next.
We configure your analytics to track organic goal completions — form fills, phone calls, bookings, and purchases — so your monthly report shows leads and revenue attributed to organic search, not just session counts and keyword positions.
We hold a structured quarterly review where we step back from execution to assess whether our strategy still reflects the market. We update the topical blueprint, reprioritize the content roadmap, and set the next 90-day targets together with your team.
Our quarterly review process exists specifically for this. We treat the 90-day mark as a structured opportunity to pivot — updating your keyword targets, content priorities, and channel mix to reflect whatever has changed in your business or competitive landscape.
Honest answers to the questions we hear most often.
Advanced meta tags, structured keyword content, Google Business Profile setup, local SEO optimization, initial ranking reports, on page SEO, Google Analytics setup, XML sitemap, robots.txt optimization, citation building, and basic link outreach.
Apex Digital Marketing · Advertising Agency
Quality Score improvements, retargeting systems, and CPA-focused campaigns that lower costs while increasing qualified demand.
Lower your advertising costs with better ad relevance. We optimize your campaigns to improve Quality Scores, reducing your cost-per-click and improving your ad position so your budget goes further and your results compound over time.
Quality Score rates your ad relevance on a 1–10 scale. Moving from a score of 5 to 8 can reduce your CPC by 20–30% — meaning your existing budget delivers significantly more clicks and conversions without increasing spend.
Don't lose visitors who didn't convert. We deploy retargeting campaigns that serve personalized ads to your website visitors across the Google Display Network and social media, staying top-of-mind until they are ready to buy.
The optimal window depends on your sales cycle — service businesses typically see the best results with 30–60 day retargeting windows. We segment lists by pages visited to serve the most contextually relevant follow-up ads.
We create paid media that blends in with editorial content. Native ads feel less disruptive and earn higher engagement rates, allowing your message to reach consumers in a trusted, organic-feeling context without triggering ad fatigue.
Native ads match the look and feel of surrounding editorial content, bypassing the "banner blindness" that causes users to ignore traditional display ads. They receive 53% more views and 18% higher purchase intent on average.
We focus on the metrics that matter most for small businesses. We optimize every campaign around your Target CPA, ensuring your entire paid media budget is concentrated on generating qualified leads — not vanity clicks.
Target CPA should be based on your average customer value and close rate. If you close 20% of leads and each customer is worth $500, a target CPA of $80–$100 is sustainable — we help you calculate and work toward this benchmark.
We run dynamic creative that automatically selects the best performing combination of headlines and images. This responsive approach adapts to any device and ad unit size, maximizing your reach and engagement across the Google Display Network.
Google recommends at least 5 headlines, 5 descriptions, 5 images, and 5 logos for responsive display ads. More assets give the algorithm more combinations to test, which consistently produces better performance over time.
We systematically A/B test every element of your paid traffic landing pages — headlines, CTA placement, social proof positioning, and form length — to find the exact combination that maximizes conversion rate for your specific audience.
Tests need sufficient statistical significance to be reliable — typically 100+ conversions per variant. We run tests until they reach 95% confidence, which prevents making decisions on data that could easily reverse with more samples.
Let's connect! And start building today! We offer a free consultation and digital SEO marketing strategy session to help you and your business get started. Want the best of the best? Give us a call, send us a message or email us today! Apex Digital Marketing offers a guaranteed rate of return on our services for your business.
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